Reasons Gillette Is The Best A Brand Can Get Assignment

Reasons Gillette Is The Best A Brand Can Get - Assignment Example The researcher states that the mark-up that a brand commands without sacrificing on market share shows us the value attached to that particular brand by the consumer since he is willing to pay the extra amount for that particular brand because he associates the great value to it. Based on this criterion, there are a handful of brands that come to mind that charge a very big mark-up, however very few global brands come close to the mark-up commanded by Gillette. The razor series by Gillette commands a mark-up ranging from 3000% to a whopping 4750%. This mark-up is huge if we are to compare it with other global brands of our times. The cosmetic industry average is 80% to 90%, while that of brands like Coke is in the range of 300% to 600%. The mark-up of Gillette is all the more significant because in its field of operations it has a market share of close to 70%, which proves the value that the consumer sees in the brand. On another front, it proves the profitability of the brand. The h uge margin that Gillette products have clearly indicated to us that the brand is a star in the portfolio of companies P&G has. Thus the mark-up along with the market share it has and with no clear competitor insight makes Gillette the most enviable brand in the world today. The important factor in analyzing the company’s marketing strategy is to understand the 4Ps in their entirety and not as separate entities and more importantly one has to understand that every strategy comes from the vision and mission the company has and in the case of Gillette the vision is â€Å"to establish a brand value by delivering consumer value faster through innovation in customer leadership†.

Poverty and Suggested Solutions Essay Example | Topics and Well Written Essays - 1000 words

Poverty and Suggested Solutions - Essay Example In fact, â€Å"of the world’s 6 billion people, 2.8 billion—almost half—live on less than $2 a day, and 1.2 billion—a fifth—live on less than $1 a day, with 44 percent living in South Asia† (World Bank). Countries that are economically well-off are not absolutely without cases of poverty too. When the global financial crisis hit these, their poverty levels also grew substantially. However, when compared to the developing and underdeveloped countries, these are still far better. Poverty becomes more glaring and reprehensible if it exists while there are a few that enjoys immense wealth. It is the economic inequalities that actually make people conscious of their impoverished situations. According to the World Bank report â€Å"the average income in the richest 20 countries is 37 times the average in the poorest 20 – a gap that has double in the past 40 years† (2001). The global financial crisis that gravely affected the economies of the developed countries did not level the economic conditions or reduced the gap. While the developed countries did suffer from the crisis, those that are poorer were also badly affected. What happens is that when an economic recession of a global scale occurs, the most developed countries get badly hurt but it is the underdeveloped majority in Africa, Latin America, and most of Asia that get the worst beating. It is necessary to define poverty accurately so that determining its existence and severity in every society is made possible. If it is not defined in the most objective and precise manner, there is the tendency to exaggerate it or to ignore its seriousness. In many underdeveloped countries with less democratic governments, the tendency is to deny its severity in attempts to make themselves unaccountable for the impoverishment of their respective citizens. Timo Airaksinen â€Å"distinguishes relative and absolute poverty, explaining relative poverty as the inability to r each an ‘acceptable’ and ‘average’ standard of living, whereas for absolute poverty, the words used are ‘minimal’ and ‘bare survival’† (Axinn, 1985, p.59). The World Bank, on the other hand, that poverty generally means being in the state of hunger, lacking in shelter and clothing, not having access to healthcare and education. Airaksinen may be right when he stressed that poverty can be relative, considering that this becomes more pronounced when there are a few that are enjoying extreme affluence. While it may be appropriate to describe poverty as it is, analyzing it further for the purpose of achieving an accurate definition may lead to consider relativity. The fact is that people tend to feel the pain of poverty more if they had experienced living a relatively more affluent lifestyle before or if they see that there are others who are. The World Bank report pointed out the three dimensions that are prominent among the imp overished (2001). First is the lack of economic capabilities in the form of income from productive activities and assets or properties. It is because of this poor people do not have the purchasing power needed to acquire the basic necessities such as food, shelter, and clothing, as well as the fundamental health services and education. The second is their apparent powerlessness in the political sphere. Even in countries that claim having a political system modeled after the key democracies in the West,